Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Table 9

Changes of different stages of the framing group and the blank group.

Group	Changes of different stages of SCBF				Z	value
	Phase 1	Phase 2	Phase 3	Phase 1
Phase 1
Loss framing	2	7	4	2	−3.247^b	0.001
Blank	13	2	0	0	−1.414^b	0.157
Phase 2
Loss framing	0	2	4	11	−3.578^b	≤0.001
Blank	3	7	1	4	−1.508^b	0.132
Phase 3
Gain framing	0	0	3	11	−3.317^b	0.001
Blank	1	3	7	3	−0.632^c	0.527
Phase 4
Gain framing	0	0	0	17	−0.000^b	1.000
Blank	1	1	0	13	−1.342^b	0.180