[Retracted] University Network and New Media Advertising Teaching Design Features and Influence: Environmental Perspective Analysis in Campus Humanistic Governance

Table 1

Changes of connotation of advertising language image.

Advertising image	Form	Content	Characteristics	Summary
Traditional advertising image	It has a fixed form. It is attached to a specific medium	Advertising language, text, etc., to explain advertising information	Two-dimensional, unidirectional, stationary	Advertising language and social conventions commonly known as word signs
New media advertising image	There is no fixed form. Digitize. Advertising information is displayed in the form of digitization	Communication elements and forms of advertising information	Three-dimensional, two-way interaction, apperception sharing	All media and means used to perceive, communicate, communicate, , and deliver advertising information