SWOT Approach for Audience Online Conversion Rate: An Applied Research on Scenic Spot Projects

Table 5

Comparison of prediction accuracy of different grades.

Transformation grade	Complete transformation	Basic transformation	General	Cannot convert	Completely unable to transform
SWOT	(40.86, 36.56, 39.78)	(38.54, 32.29, 40.63)	(6.46, 5.42, 2.29)	(40.86, 36.56, 39.78)	(36.56, 43.01, 38.71)
Investigation method	(40.86, 34.41, 39.78)	(40.63, 33.33, 35.42)	(1.25, 5.42, 0.63)	(40.86, 34.41, 39.78)	(33.33, 39.78, 36.56)
Statistical method	(41.94, 43.01, 41.94)	(31.25, 34.38, 36.46)	(1.67, 8.54, 6.46)	(41.94, 43.01, 41.94)	(36.56, 38.71, 32.26)