Model of Urban Marketing Strategy Based on Ecological Environment Quality

Table 2

Means and standard deviations of variables.

variable	Indicator	Mean	Standard deviation
City recognition	CRA	3.946	0.742
	CRB	3.611	0.958
City reputation	CPA	3.491	0.787
	CPB	3.101	0.860
Perceived quality	PQA	3.206	0.931
	PQB	3.051	1.011
Well-being & security	WSA	3.071	0.984
	WSB	3.501	0.891
City image	CIA	3.559	0.841
	CIB	3.574	0.851
Ecological quality	EQA	3.436	0.879
	EQB	3.251	0.915

Note. Each variable has two indicators, A and B. The relationship between each indicator and each scale in the questionnaire is as follows. Indicator value = Total score of items included in the indicator/number of items included in the indicator, e.g., CRA = (CR1 + CR3)/2.