Model of Urban Marketing Strategy Based on Ecological Environment Quality

Table 3

Data reliability.

Variable	Cronbach’s α	KMO
City recognition	0.773	0.693
City reputation	0.821	0.714
Perceived quality	0.848	0.787
Well-being & security	0.858	0.818
City image	0.948	0.900
Ecological quality	0.805	0.656
Total	0.948	0.929