Model of Urban Marketing Strategy Based on Ecological Environment Quality
Table 5
Correlation coefficient and standard error of each latent variable.
City image
Ecological quality
City recognition
City reputation
Perceived quality
Ecological quality
0.60 (0.05)
City recognition
0.53 (0.09)
0.19 (0.08)
City reputation
0.58 (0.08)
0.15 (0.07)
0.77 (0.10)
Perceived quality
0.33 (0.05)
0.06 (0.03)
0.30 (0.06)
0.39 (0.06)
Well-being & security
0.48 (0.07)
0.09 (0.04)
0.43 (0.08)
0.56 (0.08)
0.68 (0.13)
Note. The numbers outside the parentheses are the unstandardized values of the correlation coefficients, and the numbers inside the parentheses are the magnitude of the standard errors.
