Model of Urban Marketing Strategy Based on Ecological Environment Quality

Table 6

Standardized estimates.

No.	Inter-variable relationship	Route	Standardized estimate	T value
1	City image⟶City recognition	H7	0.53	6.60
2	City image⟶City reputation	H9	0.18	2.57
3	City image⟶Perceived quality	H8	0.17	2.32
4	Ecological quality⟶City recognition	H10	0.19	2.50
5	City recognition⟶City reputation	H3	0.76	8.49
6	City reputation⟶Perceived quality	H2	0.60	7.04
7	Perceived quality⟶Well-being & security	H5	0.98	11.88