Model of Urban Marketing Strategy Based on Ecological Environment Quality

Table 7

Indirect effects between latent variables in the structural model.

	City image	Ecological quality	City recognition	City reputation
City reputation	0.08 (5.71)	0.07 (2.47)
Perceived quality	0.05 (5.52)	0.03 (2.37)	0.06 (5.94)
Well-being & security	0.07 (7.62)	0.04 (2.38)	0.08 (6.16)	0.08 (7.40)

Note. The number outside the parentheses indicates the standardized coefficient of indirect effects, and the number inside the parentheses indicates the T-value of this standardized coefficient.