Research Article
Model of Urban Marketing Strategy Based on Ecological Environment Quality
| | Hypothesis | Result |
| | H1: City recognition has a positive effect on perceived quality. | N | | H2: City reputation has a positive effect on perceived quality. | Y | | H3: City recognition has a positive effect on city reputation. | Y | | H4: City recognition has a positive effect on well-being and security. | N | | H5: Perceived quality has a positive effect on well-being and security. | Y | | H6: City reputation has a positive effect on well-being and security. | N | | H7: City image has a positive effect on city recognition. | Y | | H8: City image has a positive effect on perceived quality. | Y | | H9: City image has a positive impact on city reputation. | Y | | H10: Ecological quality has a positive impact on city recognition. | Y | | H11: Ecological quality has a positive effect on perceived quality. | N | | H12: Ecological quality has a positive effect on city reputation. | N |
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