Research Article

Research on the Green Production Motivation of New Agricultural Business Entities: Benefit Perception and Environmental Regulation

Table 1

Definition and description statistics of variables.

VariableConnotation and assignmentMeanStandard deviation

Green production willingnessVery low = 1; Low = 2; Normal = 3; High = 4; very high = 540.088
Economic benefit perception = (A1 + A2)/2A1 very low = 1; Low = 2; Normal = 3; High = 4; very high = 53.800.079
A2 very low = 1; Low = 2; Normal = 3; High = 4; very high = 5
Ecological benefit perception = (B1 + B2)/2B1 very low = 1; Low = 2; Normal = 3; High = 4; very high = 53.950.080
B2 very low = 1; Low = 2; Normal = 3; High = 4; very high = 5
Guidance regulationVery low = 1; Low = 2; Normal = 3; High = 4; very high = 53.790.093
Incentive regulationVery low = 1; Low = 2; Normal = 3; High = 4; very high = 53.420.098
Restraint regulationVery low = 1; Low = 2; Normal = 3; High = 4; very high = 53.550.110
AgeUnder 30 years old = 1; 30–40 years old = 2; 40–50 years old = 3; 50–60 years old = 4; over 60 years old = 52.750.092
Business scaleLarge grain grower = 1; family farm = 2; professional cooperative = 3; big enterprise = 43.080.060
Training times per yearDid not participate = 1; 1–2 times = 2; 3–5 times = 3; 6–10 times = 4; 10 times or more = 52.950.839
Proportion of agricultural incomeBelow 10% = 1; 10%–40% = 2; 40%–60% = 3; 60–90% = 4; above 90% = 53.180.816
Cultivated area0–6.67 hectares = 1; 6.67–20 hectares = 2; 20–33.33 hectares = 3; 33.33–66.67 hectares = 4; over 66.67 hectares = 52.620.839
Communication with neighbors about green productionNo communication = 1; less communication = 2; Normal = 3; more communication = 4; frequent communication = 53.410.816
Green production riskVery low = 1; Low = 2; Normal = 3; High = 4; very high = 52.990.821
Green production behavior of othersVery poor = 1; Poor = 2; Fair = 3; Good = 4; very good = 52.460.125