Research Article
Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers
Table 4
Participants' trust in different organic labels and certifiers.
| | Label | Mean | Standard deviation | Certifiers | Mean | Standard deviation |
| | USORG | 5.42 | 1.3547 | GOVCERT | 4.96 | 1.0357 | | JPORG | 5.34 | 1.1357 | PRICERT | 3.94 | 0.7586 | | ARORG | 4.73 | 0.9834 | ACACERT | 5.24 | 0.8674 | | CNORG | 4.32 | 0.7589 | USCERT | 5.68 | 1.2457 | | — | — | — | ARCERT | 5.02 | 1.1567 | | AVERAGEa | 4.95 | 1.2498 | AVERAGEa | 4.86 | 1.0247 |
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aMean consumer trust in all organic labels or certifiers.
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