Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China

Table 3

Distribution of the respondents’ educational background.

Level of education	Amount	Proportion (%)
Primary school and below	1	0.32
Junior high school	3	0.96
High school or technical secondary school	13	4.17
University or junior college	188	60.26
Graduate student	107	34.29
Total	312	100