Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China

<table class="table-group" id="tab6"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">Cronbach's a</td><td class="align_center" colspan="2">0.733</td></tr><tr><td class="align_left">KMO</td><td class="align_center" colspan="2">0.739</td></tr><tr><td class="align_left" rowspan="3">Bartlett's test of sphericity</td><td class="align_center">Approximate chi-square</td><td class="align_center">600.146</td></tr><tr><td class="align_center">d<i>f</i></td><td class="align_center">36</td></tr><tr><td class="align_center">Sig.</td><td class="align_center">0.000</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Reliability and validity tests of the questionnaire.</div>

Journal of Food Quality

tab6

Table 6

Table 6: Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China 