Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China

Table 7

Explanation of the total variance.

Ingredients	Initial eigenvalue			Extracting the sum of squares and loading
	Summation	% of the variance	Cumulative %	Summation	% of the variance	Cumulative %
1	3.021	33.570	33.570	3.021	33.570	33.570
2	1.233	13.698	47.268	1.233	13.698	47.268
3	1.148	12.760	60.028	1.148	12.760	60.028
4	.930	10.338	70.367
5	.720	7.997	78.364
6	.671	7.460	85.823
7	.476	5.283	91.107
8	.472	5.246	96.352
9	.328	3.648	100.000