Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China

Table 9

Multiple collinearity test of the factors influencing the behavior of purchasing enterprise brand fruits.

	Nonstandardized coefficient		Standardized coefficient	t	Sig.	Collinearity statistics
	B	Standard error	Trial version			Tolerance	VIF
(Constant)	0.623	0.171		3.641	0
Gender	0.088	0.041	0.104	2.168	0.031	0.962	1.04
Convenience of purchase	0.057	0.024	0.12	2.348	0.019	0.84	1.191
Taste	0.055	0.023	0.119	2.409	0.017	0.895	1.117
Tasted or not	−0.115	0.04	−0.139	−2.895	0.004	0.956	1.045
Evaluation after tasting	0.074	0.033	0.117	2.239	0.026	0.809	1.236
Whether relatives or friends buy	−0.378	0.049	−0.38	−7.661	0	0.89	1.124