Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Table 10

Direct and indirect paths on dependent variable.

Direct effects-two-tailed significance (BC)
	Uniqueness-seeking traits	Knowledge about fast food	Attitude toward fast food	Social influence
Attitude toward fast food	0.039	0.002	—	0.001
Fast food purchase intentions	0.002	0.521	0.002	0.021
Indirect effects-two-tailed significance (BC)
	Uniqueness-seeking traits	Knowledge about fast food	Attitude toward fast food	Social influence
Attitude toward fast food	—	—	—	—
Fast food purchase intentions	0.002	0.522	—	0.001