Research Article
Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food
| KMO and Bartlett’s test | Knowledge about frozen food | Change-seeking traits | Attitude toward frozen food | Frozen food purchase intentions | Social influence |
| Kaiser–Meyer–Olkin measurement of sampling adequacy | 0.707 | 0.791 | 0.755 | 0.817 | 0.863 | Approx. chi-square | 486.165 | 351.373 | 304.753 | 660.875 | 308 | Bartlett’s test of sphericity DF | 28 | 21 | 6 | 21 | 20 | Sig | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
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