Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Table 4

Model fit summary (confirmatory factor analysis of knowledge about fast food).

Quest. item	Item wordings; In-group bias			Final
				Standardized loading	CR
KFF1L	Quite familiar about frozen food			0.395	4810
KFF2L	I am one of the experts in frozen food among my circle of friends			0.559	6403
KFF3L	I hardly ever come across a frozen food brand that I have not taken notice of			0.618	6.767
KFF4L	I know pretty well about frozen food			0.694	7.047
KFF6L	I know less about frozen food as compared to most other people			0.375	4.800
KFF7L	I really do not know a lot when it comes to frozen food			0.267	3.487
KFF8L	About new frozen food brands that are around I have heard of most of them			0.569
Model fit	CMIN/DF (χ^2/DF)	RMSEA	GFI	TLI	CFI
	2.755	0.079	0.975	0.913	0.960