Research Article

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Table 6

Model fit summary (confirmatory factor analysis of attitude toward fast food).

Quest. itemItem wordings
In-group bias
Final
Standardized loadingCR

AFF1LI like frozen food more than others
AFF2LFor frozen food I have a strong preference0.6927.543
AFF3LWhen I have a need for a product as a food I give prior consideration to frozen food0.7826.607
AFF4LTo others I would recommend frozen food.7196.602
Model fitCMIN/DF (χ2/DF)RMSEAGFITLICFI
1.7710.0530.9970.9850.997