Research Article
Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food
Table 6
Model fit summary (confirmatory factor analysis of attitude toward fast food).
| | Quest. item | Item wordings In-group bias | Final | | Standardized loading | CR |
| | AFF1L | I like frozen food more than others | | | | AFF2L | For frozen food I have a strong preference | 0.692 | 7.543 | | AFF3L | When I have a need for a product as a food I give prior consideration to frozen food | 0.782 | 6.607 | | AFF4L | To others I would recommend frozen food | .719 | 6.602 | | Model fit | CMIN/DF (χ2/DF) | RMSEA | GFI | TLI | CFI | | 1.771 | 0.053 | 0.997 | 0.985 | 0.997 |
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