|
| Knowledge about fast food | Uniqueness-seeking traits | Attitude toward fast food | Frozen food purchase intentions | Social influence |
|
| Knowledge about fast food | 1 | | | | |
|
| Uniqueness-seeking traits | CR (0.708, 0.669) | | | | |
r
0.637
AVE (0.447, 0.402)
√AVE (0.668, 0.634) | 1 | | | |
|
| Attitude toward fast food | CR (0.775, 0.669) | CR (0.775, 0.708) | | | |
r 0.485
AVE (0.535, 0.402)
√AVE (0.731, 0.634) | r 0.389
AVE (0.535, 0.447)
√AVE (0.731, 0.668) | 1 | | |
|
| | CR (0.839, 0.669) | CR (0.839, 0.708) | CR (0.839, 0.779) | | |
|
| Frozen food purchase intentions | r 0.446 | r 0.495 | r 0.719 | | |
AVE (0.569, 0.402)
√AVE (0.754, 0.634) | AVE (0.569, 0.447)
√AVE (0.754, 0.668) | AVE (0.569, 0.535)
√AVE (0.754, 0.731) | 1 | |
|
| | r 0.446 | r 0.495 | r 0.719 | r 0.495 | |
|
| Social influence | AVE (0.569, 0.402)
√AVE (0.754, 0.634) | AVE (0.569, 0.447)
√AVE (0.754, 0.668) | AVE (0.569, 0.535)
√AVE (0.754, 0.731) | AVE (0.569, 0.447)
√AVE (0.754, 0.668) | 1 |
|
