[Retracted] Can Information Intervention Enhance Consumers’ Purchase Intentions of Organic Agricultural Products? A Choice Experiment Based on Organic Milk

Table 4

Variable representation and assignment.

Variables	Variable representation	Variable assignment
Organic certification mark	Certf	Foreign organic certification mark = 1; Chinese organic certification mark = 0
Brand location	Brand	Foreign brand = 1; Chinese brand = 0
Origin of raw milk	Origin	Foreign = 1; China = 0
Price	Price	Price = 3.80￥/250 ml; 5.32￥/250 ml; 7.45￥/250 ml; 10.43￥/250 ml; 14.6￥/250 ml
Gender	Gen	female = 1; male = 0
Age	Age	(0,18] = 1; (18, 25] = 2; (25, 35] = 3; (35, 50] = 4; (50, 60] = 5; (60, +∞) = 6
Education	Edu	Elementary school and below = 1; junior high school = 2; high school or technical secondary school = 3; Junior college = 4; undergraduate = 5; masters degree and above = 6
Personal monthly income(yuan)	Income	(0, 2000] = 1; (2000, 4000] = 2; (4000, 6000] = 3; (6000, 8000] = 4; (8000, 10000] = 5; (10000, +∞] = 6
Elderly people over 60 years old in the family	n_elder	yes = 1; no = 0
Children over 1 year old in the family	n_child	yes = 1; no = 0
Trust in organic milk	Trust	“Completely distrusted” = 1, “relatively distrusted = 2”, “general trust = 3”, “relatively trusted = 4” and “full trust = 5”
The experience of paying attention to organic milk	Attention	yes = 1; no = 0