[Retracted] Can Information Intervention Enhance Consumers’ Purchase Intentions of Organic Agricultural Products? A Choice Experiment Based on Organic Milk
Table 5
Basic characteristics of samples of each project in the choice experiment.
Variables
The first project
The second project
The third project
Group a
Group b
Group c
Group d or e
Group f or g
Average
SD
Average
SD
Average
SD
Average
SD
Average
SD
Gender
0.52
0.499
0.47
0.499
0.5
0.5
0.55
0.497
0.43
0.495
Age
3.45
1.32
3.34
1.04
2.90
1.77
3.63
2.10
3.51
1.48
Education
2.61
0.96
3.02
1.09
2.58
0.99
2.88
1.35
2.90
1.02
Personal monthly income(yuan)
2.01
0.89
2.42
0.97
2.63
1.03
2.08
1.11
2.50
1.42
Elderly people over 60 years old in the family
0.37
0.48
0.29
0.45
0.34
0.47
0.32
0.44
0.30
0.46
Children over 1 year old in the family
0.62
0.49
0.67
0.47
0.57
0.50
0.72
0.45
0.61
0.49
Trust in organic milk
3.87
1.01
3.50
0.95
3.69
0.89
3.36
1.20
3.71
1.08
The experience of paying attention to organic milk
