Research Article

[Retracted] Can Information Intervention Enhance Consumers’ Purchase Intentions of Organic Agricultural Products? A Choice Experiment Based on Organic Milk

Table 6

Logit estimation results of random parameters of the influence of environmental protection information and quality and safety information on purchase intention.

VariablesControl groupTest group
No intervention (group a)Environmental protection information intervention (group b)Quality and safety information intervention (group c)

Certf0.7871 (0.2062)1.1366 (0.2153)1.1959 (0.2349)
Brand0.2286 (0.1729)0.2609 (0.1667)0.5675 (0.1706)
Origin0.2331 (0.1738)0.2850 (0.1675)0.3217 (0.1793)
Price−0.0870 (0.0135)−0.0780 (0.0125)−0.0630 (0.0131)
Gen0.2836 (0.2006)0.5652 (0.1888)0.6525 (0.1912)
Age−0.2308 (0.0925)−0.0114 (0.0837)−0.0692 (0.0877)
Edu0.0259 (0.1390)0.2314 (0.1426)0.1409 (0.1314)
Income0.5879 (0.0950)0.4695 (0.0927)0.5288 (0.0910)
n_elder0.0644 (0.1824)0.0454 (0.1688)0.0902 (0.1702)
n_child0.0418 (0.1716)0.0046 (0.1610)0.0774 (0.1645)
Trust0.1679 (0.0880)0.1373 (0.0966)0.0981 (0.0948)
Attention0.2415 (0.0685)0.0847 (0.0633)0.2445 (0.0671)
Log likelihood−1835−1790−1846

Note., , and indicate significance at levels of 1%, 5%, and 10%, respectively. The numbers in parentheses indicate standard errors.