Research Article

[Retracted] Can Information Intervention Enhance Consumers’ Purchase Intentions of Organic Agricultural Products? A Choice Experiment Based on Organic Milk

Table 7

Empirical results of the influence of information intervention on purchase intention in the same crowd.

VariableThe second project experimentThe third project experiment
Control groupTest groupControl groupTest group
No intervention (group d)Environmental protection information intervention (group e)No intervention (group f)Quality and safety information intervention (group g)

Certf1.0932 (0.1715)1.0966 (0.1724)1.0470 (0.1709)1.3020 (0.1876)
Brand0.1706 (0.2490)0.1952 (0.3768)0.1287 (0.4155)0.1388 (0.3832)
Origin0.3499 (0.4015)0.3990 (0.3506)0.3072 (0.3931)0.3635 (0.3566)
Price−0.2161 (0.0548)−0.2076 (0.0503)−0.1794 (0.0553)−0.1373 (0.0505)
Gen0.0594 (0.2110)0.0201 (0.2154)0.0165 (0.2121)0.0530 (0.2307)
Age−0.0480 (0.2813)−0.0216 (0.2765)−0.0414 (0.2760)−0.0510 (0.2826)
Edu0.1666 (0.2852)0.1957 (0.2883)0.0743 (0.2844)0.0786 (0.3079)
Income0.4521 (0.2896)0.4103 (0.2899)0.4395 (0.2871)0.4499 (0.3063)
n_elder0.0386 (0.1373)0.2537 (0.1328)0.0297 (0.1339)0.1400 (0.1285)
n_child0.1574 (0.1190)−0.0201 (0.1223)0.0903 (0.1173)0.1196 (0.1130)
Trust0.4430 (0.0885)0.5477 (0.0793)0.4684 (0.0854)0.4994 (0.0741)
Attention0.0118 (0.1716)0.0246 (0.1610)0.0074 (0.1645)0.0064 (0.1636)
Log likelihood−1763−1811−1802−1732

Note., , and indicate significance at levels of 1%, 5%, and 10%, respectively. The numbers in parentheses indicate standard errors.