Quantitative Analysis of Regional Luxury Brand Marketing Using Logit Model

Table 1

Regression results of logit model in the data panel.

Explanatory variables	Coefficient estimate	Standard deviation	Z test value
Constant term (c)	2.93	0.15	0.57
x1	−24.98	0.23	−1.99
x10	−125.09	0.38	−2.49
x11	−109.33	0.4	−2.1
x13	−11.34	0.18	−1.89
x14	9.9	0.12	1.15
x15	−18.20	0.09	−1.7
x17	−0.07	0.04	−0.56