The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms

Table 1

Demographic profile of respondents (N = 417).

Demographics		F	%
Age	less than 20 years	77	18.47
	21–25 years	163	39.09
	26–30 years	132	31.65
	31–35 years	27	6.47
	More than 35 years	18	4.32
Gender	Male	246	58.99
	Female	171	41.01
Education	Less than graduate	124	29.74
	Graduate	178	42.69
	Postgraduate	88	21.10
	Professional qualification	27	6.47

Source: calculated from primary data.