The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms

Table 2

DMM channel uses pattern.

Channels	Responses
	N	Percent
Search engine optimization (SEO)	336	17.1
Social media marketing	253	12.8
Display/video marketing	240	12.2
E-mail marketing	137	7.0
Blogging	224	11.4
Web analytics	210	10.7
Paid search/contextual advertising	121	6.1
Affiliate marketing	151	7.7
Apps marketing	165	8.4
Others	132	6.7
Total	1969	100.0

Source: calculated from primary data.