The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms

Table 3

OTT platform use pattern.

OTT platforms	Responses
	N	Percent
Netflix	258	12.5
Amazon prime	292	14.1
Hotstar	270	13.0
ALT Balaji	249	12.0
Zee 5	252	12.2
Aha7	127	6.1
Voot	124	6.0
SonyLIV	103	5.0
Viu	107	5.2
Hoichoi	219	10.6
Others	71	3.4
Total	2072	100

Source: calculated from primary data.