[Retracted] Construction and Development of Modern Brand Marketing Management Mode Based on Artificial Intelligence

Table 1

Reliability and validity test of different brands.

	Experiential marketing	Cross-border marketing	Brand awareness	Brand association	Brand loyalty
Number of items	7	5	5	3	3
Cronbach coefficient	0.872	0.854	0.718	0.744	0.786
Common factor variance	0.605	0.645	0.681	0.759	0.576
Factor loading factor	0.726	0.673	0.66	0.628	0.594