Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping
Table 2
Questionnaire construction.
Demographics
14 items measuring age, sex, education, shopping frequency, and so forth
Independence
10 items adapted from Sixteen Personality Factor Questionnaire [13]
Shopping behaviors
29 items measuring innovativeness [14], absorption (i.e., the extent of focusing on work, avoiding distraction from daily life), single tasking and multitasking, attitude towards recommendations, attitude towards shopping quickly, personalization, and enterprising
