Research Article

Classification and Improvement Strategy for Design Features of Mobile Tourist Guide Application: A Kano-IPA Approach

Table 1

Major design features of MTGA.

Design feature name (tag)Descriptive introduction

Download offline (DO)Download data beforehand, to save network traffic and be available without network.
Automatic tour (AT)Automatically trigger the audio or video guidance for scenic spot based on visitor’s position.
Self-drawn maps (SM)Hand-drawn maps of scenic spots with real-life effects.
Multistyle explanations (ME)Explanations with different options of styles.
Route recommendation (RR)To recommend tour routes to users based on other travellers and tour guides.
AI recognition (AIR)Scan exhibits or nameplates with the camera to identify and automatically show explanations.
Travel strategies (TS)Rich and practical travel tips and tactics in terms of scenic overview, transportation routes, accommodation, etc.
Travel diaries (TD)Generate travel diaries with play tracks.
Utilities (UT)Tools for querying weather, translation, exchange rate, etc.
Facility navigation (FN)Navigation of important places such as scenic entrances and exits, restaurants, shops, ATMs, toilets, etc.
Online review (OR)Posting and reading online reviews regarding travel experiences.
Related history and culture (RHC)Introduction to the history and culture with regard to scenic spots.