Classification and Improvement Strategy for Design Features of Mobile Tourist Guide Application: A Kano-IPA Approach

Table 2

Typical quality classification table of traditional Kano model.

Customer response		Dysfunctional question
		Like	Must be	Neutral	Live with	Dislike
Functional question	Like	Q	A	A	A	O
	Must be	R	I	I	I	M
	Neutral	R	I	I	I	M
	Live with	R	I	I	I	M
	Dislike	R	R	R	R	Q

M—must-be quality, O—one-dimensional quality, A—attractive quality, I—indifferent quality, R—reverse quality, and Q—questionable quality.