Classification and Improvement Strategy for Design Features of Mobile Tourist Guide Application: A Kano-IPA Approach

Table 3

Results of design features’ classification and IPA.

Tag	A	O	M	I	R	Q	Category	Importance	Performance	IPA quadrant
DO	33	14	8	137	0	5	I	0.282	3.706	CH
AT	30	17	5	138	0	7	I	0.290	3.523	LP
SM	34	7	4	145	0	7	I	0.073	3.497	LP
ME	30	7	2	150	2	6	I	0.005	3.426	LP
RR	45	21	5	117	2	7	O	0.590	3.807	KU
AIR	46	17	4	123	0	7	A	0.482	3.543	PO
TS	38	31	9	109	1	9	O	0.832	3.751	KU
TD	29	7	4	150	1	6	I	0.000	3.492	LP
UT	37	21	5	128	0	6	O	0.470	3.726	KU
FN	41	39	6	105	2	4	O	1.000	3.701	KU
OR	20	13	10	149	1	4	I	0.222	3.599	LP
RHC	38	15	3	134	2	5	A	0.310	3.604	LP

KU—keep up the good work, CH—concentrate here, LP—low priority, and PO—possible overkill.