Accurate Delivery of Online Advertising and the Evaluation of Advertising Effect Based on Big Data Technology

<table class="table-group" id="tab1"><tr><td><table class="table"><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr class="thead"><td class="align_left">Evaluation dimension</td><td class="align_center">Basic and reference indicators</td></tr><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr><td class="align_left" rowspan="4">Attention A</td><td class="align_center">Visits/thousands, PV</td></tr><tr><td class="align_center">Ad slot, A1</td></tr><tr><td class="align_center">Ad format, A2</td></tr><tr><td class="align_center">Average page view time, A3</td></tr><tr><td class="align_left" colspan="2"><hr/></td></tr><tr><td class="align_left" rowspan="2">Awareness C</td><td class="align_center">Ad clicks, AC</td></tr><tr><td class="align_center">Advertising average view time, C1</td></tr><tr><td class="align_left" colspan="2"><hr/></td></tr><tr><td class="align_left">Interaction I</td><td class="align_center">Number of customer interactions, CI</td></tr><tr><td class="align_left" colspan="2"><hr/></td></tr><tr><td class="align_left">Action degree B</td><td class="align_center">Number of customer purchases, CA</td></tr><tr class="table-tr"><td colspan="2"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>The index system of evaluating the effect of online advertising.</div>

Mobile Information Systems

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Table 1

Table 1: Accurate Delivery of Online Advertising and the Evaluation of Advertising Effect Based on Big Data Technology 