A Study on Parents’ Willingness to Pay for Online Learning of Middle School Students Based on Perceived Value
Table 11
Hypothesis test.
Hypothesis
Standardized path coefficient
Nonstandard path coefficient
S.E.
t value
Result
Hypothesis 1: CI ⟶ PU
0.547
0.477
0.033
14.576
True
Hypothesis 2: CI ⟶ PV
0.359
0.305
0.028
10.724
True
Hypothesis 3: PU ⟶ PV
0.574
0.559
0.038
14.655
True
Hypothesis 4: PR ⟶ PV
−0.060
−0.054
0.023
−2.303
0.021
True
Hypothesis 5: PC ⟶ PV
−0.055
−0.066
0.033
−2.000
0.046
True
Hypothesis 6: PV ⟶ WTP
0.393
0.341
0.029
11.664
True
Hypothesis 7: SI ⟶ WTP
0.719
0.631
0.040
15.969
True
Note. CI = course information; PV = perceived value; PU = perceived usefulness; PR = perceived risk; PC = perceived cost; WTP = willingness to pay; SI = social influence; Significant at .
