A Study on Parents’ Willingness to Pay for Online Learning of Middle School Students Based on Perceived Value

Table 2

Open coding (part).

Open coding	Original statement
B1 course flow arrangement	Focus on the learning process of some courses
B2 fragmentation of course time	It’s better if the course is a fragment chemistry seminar. Twenty minutes a day is more suitable for my children
B3 teaching time	When I buy online classes for my children, I will pay attention to the class time which cannot conflict with school or extracurricular classes
B4 sequence of content arrangement	Learn about the order in which knowledge can be learned through online courses
B5 the difficulty of course content	The difficulty of the course, the key and difficult points of the curriculum is my main concern
B6 the content is clear	The introduction of online course content must be reasonable and clear
B7 syllabus	First look at the teaching box of the catalog
B8 course content system	I will buy systematic classes for my children, including preview class, basic class, intensive class, etc
B9 course supporting services	Before purchasing the course, I will check the supporting services related to the course, such as whether there are supporting exercise solutions
B10 teacher’s experience	Focus on previous experience of the course instructor