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| Open coding | Original statement |
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| B1 course flow arrangement | Focus on the learning process of some courses |
| B2 fragmentation of course time | It’s better if the course is a fragment chemistry seminar. Twenty minutes a day is more suitable for my children |
| B3 teaching time | When I buy online classes for my children, I will pay attention to the class time which cannot conflict with school or extracurricular classes |
| B4 sequence of content arrangement | Learn about the order in which knowledge can be learned through online courses |
| B5 the difficulty of course content | The difficulty of the course, the key and difficult points of the curriculum is my main concern |
| B6 the content is clear | The introduction of online course content must be reasonable and clear |
| B7 syllabus | First look at the teaching box of the catalog |
| B8 course content system | I will buy systematic classes for my children, including preview class, basic class, intensive class, etc |
| B9 course supporting services | Before purchasing the course, I will check the supporting services related to the course, such as whether there are supporting exercise solutions |
| B10 teacher’s experience | Focus on previous experience of the course instructor |
| B11 teaching methods | Before purchasing, I will consider whether it is a live class or a video class |
| B12 teacher qualification | Before buying courses for children, I will pay attention to the qualifications of teachers |
| B13 teacher style | The final purchase of courses for children is mainly influenced by the teacher. Consider whether the teacher’s teaching style and teaching method can be accepted by children |
| B14 teacher’s detailed introduction | Buying lessons for children, I mainly focus on the teacher’s detailed introduction and then decide |
| B15 teachers’ moral character | When I choose courses for my children, I also pay attention to the teacher’s conduct |
| B16 excellent students | I mainly focus on the examination results of the students in the online mathematics class, which shows whether the students are good at learning and the teachers are good at teaching |
| B17 waste of time | I am afraid that the course is not good, it not only costs money but also wastes children’s time |
| B18 care for children’s eyes | Curriculum design should be reasonable to protect children’s eyes |
| B19 children do not like it | I’m worried that children do not like this course and cannot learn anything after buying it |
| B20 the learning effect is not good | I’m worried about the children’s understanding, acceptance and help of the course |
| B21 poor learning outcomes | I’m worried that after finishing the final exam, my child’s grades are still not good |
| B22 system delete | I’m afraid that after I pay the money, their system will delete me. The money will be wasted and the children will not be able to attend class |
| B23 waste of money | The main fear is that children’s learning will be ineffective and the money will be wasted |
| B24 focus on cost performance | Generally, when I buy, I will also consider the cost performance ratio. If the price is not particularly high, I will not have any worries. If the price is very high, I will depend on the demand of children |
| B25 the price is within the acceptable range | If the price is particularly high, I will not consider it. On the premise of ensuring the quality of teaching for children, I will also be within my own range |
| B26 beyond affordability | If the course is too expensive, I cannot afford a training class |
| B27 courses need to be paid | Although there are some free courses on some platforms, many courses child needs are paid for. |
| B28 high price | The online class fees I reported for my children are very high |
| B29 charging interval | I will pay attention to the number of one-time paid courses, whether it is paid once every three months or half a year. |
| B30 teacher’s recommendation | I Will choose the platform recommended by the teacher. |
| B31 recommended by parents communication group | Parents exchange group will say whose class is good, I will go to pay attention to those teachers. |
| B32 recommended by parents | That teacher is very famous in beijing. Many parents say that the teacher teaches well |
| B33 parents’ meeting consultation | Because the children’s math is not good, when holding the parents’ meeting, I asked other parents which math platform taught well |
| B34 recommended by friends | At the beginning, I asked my friend, whose children are very good at learning. I asked him which platform is better. He recommended some platforms to me, and then I chose them by myself |
| B35 network media publicity | When I saw the tiktok, the APE was the most advertised, and my first contact with the net was APE counseling, so I chose this platform. |
| B36 cope with exams | The main consideration is that children can cope with the exam |
| B37 achieve the goal | Does it really help her to achieve her goal |
| B38 improve the level of Chinese | The extracurricular class I reported to him is mainly Chinese class. My children’s Chinese is not good. I hope that they can learn Chinese better through the course |
| B39 focus on teaching | Before purchasing, I will pay attention to the practicality of the course content. It’s better to talk less, focus on the key points, and pay attention to the summary teaching of key knowledge points |
| B40 the needs of the curriculum | What I’m thinking about is that when the children have a demand for this course, I’ll consider whether to buy it or not |
| B41 the content meets the needs of children | Buy online classes mainly to see if there is any part of the content that children want to improve |
| B42 emergency learning | I usually buy some urgent online lessons for children to solve their learning problems. |
| B43 practical course | Attending classes is also a waste of children’s time. I will only choose to buy online courses that are very practical for children |
| B44 improve children’s ability | I will have the goal to choose the curriculum to improve the child’s ability in some aspects |
| B45 improve mathematical thinking | Girls’ thinking ability is weaker than boys, so I want to exercise my child’s thinking more to make mathematics better |
| B46 beyond expectations | I will pay for quality courses, which can meet the needs of children’s learning content or exceed expectations |
| B47 obvious progress | Hope that children can make obvious progress through learning |
| B48 the effect is remarkable | My children especially like the teacher’ lessons. Learning effect is particularly good |
| B49 learn the key methods | In the platform course, my children are very good at mathematics and simple methods |
| B50 targeted learning | I will report online courses for children’s weaknesses. If it is a targeted course, I will choose this course. |
| B51 explanation of regional examination questions | I will consider the platform for the targeted explanation of regional examination questions. Because the examination syllabus of each province is different, the depth is different, and the scope is different. I Will choose such an online learning platform for children. |
| B52 platform major and main courses | I will choose a professional platform for my children and choose the main courses. |
| B53 the course arrangement is reasonable | The platform is very professional. It have arranged when my children will learn English and when they will learn mathematics during the holidays |
| B54 building learning group | Online class must have a management mode, such as building a group to punch in, which is not only conducive to two-way communication, but also promotes children to keep learning. |
| B55 mock examination | The reason for choosing this platform is that children can have a simulated test every month, and the simulated test will also be explained by video. |
| B56 intelligent question bank | The question bank of this platform is very large, and each question in the question bank has a video explanation in addition to the text explanation. |
| B57 course playback does not expire | The course is live broadcast, and you can look back after the live broadcast. Unlike some platforms that expire after one or two years, this platform does not expire. |
| B58 Weibo Q & A | Microblog has a question and answer system. If children have any questions about learning, they can leave a message under the teacher's microblog, and the teacher will reply. |
| B59 comments on teaching content | The main reason for choosing this platform is that there are many comments on the teaching content under its courses, which are very real, and its popularity is also very high. |
| B60 impact assessment | I mainly look at the evaluation of learning effect. If learning is effective, my children’s learning may also be effective. |
| B61 teacher evaluation | Look at the buyer’s course evaluation, and read all the teacher’s evaluation on the course website. |
| B62 celebrity effect | The reason for choosing this online course is that the teacher is famous and has celebrity aura, which is easy to be accepted by parents, and they feel reliable. And only online class is suitable for my children. |
| B63 public praise | I’ll search for these courses. Everyone tends to choose which platform I will choose for children, just like taobao shopping, mainly depends on public praise. |
| B64 payment selection | I will choose a professional platform for my children, because it is really well done, and the results of the class are expected. In addition, I think that if there is a reward mechanism and good service, it will attract children to continue learning. |
| B65 payment basis | I will consider the platform information, teacher’s recommendation, parents’ recommendation, online comments and so on, and finally choose the most suitable one for children. |
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