| Social media category | Definition | Representative | Characteristics |
| Collaborative tools | Allowing anyone to participate is an encyclopedia collaboration with content contributed by the whole people. | Wikipedia, Baidu Encyclopedia | The content is text, and the mode of dissemination focuses on visiting fixed websites. |
| Blog | It is a simple way to publish personal information. Blog combines text, images, website links, and other people's blogs or related topics, making full use of the characteristics of network interaction and real-time updates, so that users can quickly access information and resources, while visitors can also leave interactive opinions. | Sina, NetEase, Sohu, and other blogs | It has the dual characteristics of network group communication and network mass communication. |
| Social networking sites | It is a service based on Internet. Users build an open or semipublic image in a specific network system, listing their various contacts for communication and interaction. | Facebook, Myspace, Microsoft Windows Livespaces, Tencent Qzone, Renren, and Douban | Users of social networking sites are usually “acquaintances.” User data are relatively real. Users can be easily screened according to geographical location and income status, and target groups can be effectively identified, so as to carry out targeted publicity and marketing interaction. |
| Content aggregation community | Users classify and share websites with text, pictures, videos, etc. | Video website | Good intuition, strong appeal, diverse forms, strong interaction, active transmission, low cost, etc. |
| Microblog | The abbreviation of microblog is a platform for disseminating, sharing, and acquiring information based on user relationship | Twitter, Sina, Tencent, Sohu and NetEase | Simplified form, convenient operation, powerful function, convenient use of mobile client, large generation group, fast transmission speed, strong timeliness, high freshness. |
| Virtual community | It is a convenient place for new media users with similar hobbies, experiences, business-related or professional interests to gather, communicate, and share. | BBS and online games | User participation is high. |
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