Research Article

Advertising Image Design Skills of E-Commerce Products in the Context of the Internet of Things

Table 2

Fuzzy rules for CFIAR.

Fuzzy rule numberFuzzy rule

Rule 1IF Match_Index (UI⟶Ad) = low and Match_Index (UL⟶Ad) = low THEN Ad_recommendation_level = low
Rule 2IF Match_Index (UI⟶Ad) = low and Match_Index (UL⟶Ad) = average THEN Ad_recommendation_level = low
Rule 3IF Match_Index (UI⟶Ad) = low and Match_Index (UL⟶Ad) = high THEN Ad_recommendation_level = low
Rule 4IF Match_Index (UI⟶Ad) = average and Match_Index (UL⟶Ad) = low THEN Ad_recommendation_level = low
Rule 5IF Match_Index (UI⟶Ad) = average and Match_Index (UL⟶Ad) = average THEN Ad_recommendation_level = average
Rule 6IF Match_Index (UI⟶Ad) = average and Match_Index (UL⟶Ad) = high THEN Ad_recommendation_level = average
Rule 7IF Match_Index (UI⟶Ad) = high and Match_Index (UL⟶Ad) = low THEN Ad_recommendation_level = low
Rule 8IF Match_Index (UI⟶Ad) = high and Match_Index (UL⟶Ad) = average THEN Ad_recommendation_level = average
Rule 9IF Match_Index (UI⟶Ad) = high and Match_Index (UL⟶Ad) = high THEN Ad_recommendation_level = high