Research on the Innovative Marketing Model of E-Commerce Platform Driven by Big Data in the Era of Network Economy

Table 4

Clustering performance of two algorithms (UCI set).

Datasets	Algorithms		NMI	F
Flowers	K-modes	0.7662	0.6311	0.7283
	KGK-modes	0.8824	0.7017	0.8592
Wine	K-modes	0.7713	0.6621	0.7356
	KGK-modes	0.8632	0.7112	0.8572
Iris	K-modes	0.7894	0.7177	0.7812
	KGK-modes	0.8927	0.7809	0.8798
Seeds	K-modes	0.8061	0.7249	0.7651
	KGK-modes	0.9046	0.7964	0.8955