Research on the Innovative Marketing Model of E-Commerce Platform Driven by Big Data in the Era of Network Economy

Table 6

Clustering performance of two algorithms (news sets).

Datasets	Algorithms		NMI	F
1	K-modes	0.8646	0.6473	0.8064
	KGK-modes	0.9275	0.7014	0.9012
2	K-modes	0.8796	0.6725	0.8355
	KGK-modes	0.9418	0.7368	0.9137
3	K-modes	0.8821	0.7073	0.8382
	KGK-modes	0.9437	0.7716	0.9176
4	K-modes	0.8946	0.7312	0.8468
	KGK-modes	0.9526	0.8192	0.9235