e-Commerce Personalized Recommendation Based on Machine Learning Technology

Table 3

Reliability test results of each variable.

	Variable	Number of items	Reliability
Customer factor	Income	3	0.782	0.791
	Online shopping experience	3	0.761
Commodity value	Price	3	0.816	0.813
	Quality	2	0.801
	Correlation	3	0.812
Business image	Credit	3	0.824	0.831
	Service quality	3	0.801
Shopping intention		4	0.871
Shopping behavior		3	0.881