e-Commerce Personalized Recommendation Based on Machine Learning Technology

Table 4

Validity analysis results of variables.

	Indicator quantity	Number of items	KMO		Cumulative variance contribution rate (%)
Customer factor	Income	3	0.752	0.75	81.9
	Online shopping experience	3	0.751		78.1
Commodity value	Price	3	0.762	0.759	87.2
	Quality	2	0.50		84.2
	Correlation	3	0.763		83.1
Business image	Credit	3	0.747	0.753	81.5
	Service quality	3	0.759		87.5
Shopping intention		4	0.801		77.2
Shopping behavior		3	0.756		81.1