e-Commerce Personalized Recommendation Based on Machine Learning Technology

Table 6

Final results of the relationship between variables.

Relationship	Regression weights	S.E.	Standardized regression weights	C.R.
Shopping intention<---income level	0.21	0.051	0.207	3.24
Shopping intention<---online shopping experience	0.18	0.048	0.172	2.76
Shopping intention<---commodity price	0.06	0.067	0.051	0.65
Shopping intention<---product quality	0.07	0.019	0.068	3.24
Shopping intention<---recommended relevance	0.08	0.025	0.075	2.91
Shopping intention<---service quality	0.07	0.023	0.067	2.67
Shopping intention<---credit evaluation	0.04	0.013	0.043	3.30
Shopping behavior<---shopping intention	0.16	0.025	0.171	7.10