Research Article
Big Data and Tourism Competitiveness Evaluation in the New Media Environment
Table 5
The descriptive statistics of the credibility of the dissemination subject.
| | Credibility of travel image communicator | Minimum | Maximum |
| | Government department | -2 | 5 | | Tourism companies or other business units | -2 | 6 | | Tourism association or related social organization | -1 | 8 | | Media agency | -2 | 5 | | Interpersonal communication such as relatives and friends | -1 | 3 |
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