Research Article

Big Data and Tourism Competitiveness Evaluation in the New Media Environment

Table 7

Factor analysis of the credibility of the communication subject.

Problem scopeDFExtract

How credible is the travel image communicator? (Government department)10.414
How credible is the travel image communicator? (Tourism enterprise or other business unit)10.543
How credible is the travel image communicator? (Tourism association or related social organization)10.682
How credible is the travel image communicator? (Media agency)10.534
How credible is the travel image communicator? (Interpersonal communication such as relatives and friends)10.526