Research Article
Big Data and Tourism Competitiveness Evaluation in the New Media Environment
Table 7
Factor analysis of the credibility of the communication subject.
| Problem scope | DF | Extract |
| How credible is the travel image communicator? (Government department) | 1 | 0.414 | How credible is the travel image communicator? (Tourism enterprise or other business unit) | 1 | 0.543 | How credible is the travel image communicator? (Tourism association or related social organization) | 1 | 0.682 | How credible is the travel image communicator? (Media agency) | 1 | 0.534 | How credible is the travel image communicator? (Interpersonal communication such as relatives and friends) | 1 | 0.526 |
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