Big Data and Tourism Competitiveness Evaluation in the New Media Environment

Table 8

This part explains the extraction of total variance.

Ingredients	Initial characteristics
	Total	Variance (%)	Accumulation (%)
1	2.699	53.976	53.976
2	0.846	16.910	70.887
3	0.649	12 987	83. 873
4	0.451	9.020	92. 893