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| Variables | Indicators |
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| Perceived ease-of-use | A1: I think most new media software is easy to use |
| A2: I am skilled in using new media to find product information |
| A3: I am able to use new media quickly |
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| Perceived usefulness | B1: The new media tools I’ve been exposed to have been helpful |
| B2: New media tools allow me to quickly learn about products |
| B3: The search function of the new media tool is extremely easy and quick |
| B4: Information on products recommended by new media has great value |
|
| Perceptual interactivity | C1: New media is consumer-centric, designing interfaces that fit the concept |
| C2: Willingness to spend after interacting with other consumers through new media |
| C3: Willingness to share experiences of using products with others through new media platforms |
| C4: Feedback on products with merchants through new media platforms |
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| Perceptual novelty | D1: If a new media outlet regularly publishes novelty content, I will use it on a regular basis |
| D2: I will follow a merchant if I am interested in the novelty of the information they post |
| D3: I like novelty content |
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| Perceptual participatory | E1: I have free access to new media whenever I want |
| E2: I can interact with other consumers at any time with product information |
| E3: I like to interact with other consumers at all times with product information |
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| Perceived riskiness | F1: I usually trust the product information posted on new media platforms |
| F2: Transactions on shopping platforms are not dangerous enough to make me want to buy |
| F3: Shopping platforms with tight protection measures to protect consumers’ money will make me want to shop |
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| Willingness to consume | G1: When a new media platform posts information about an item, I give priority to buying it |
| G2: When I see an item I agree with, I buy it straight away |
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| Consumer behavior | H1: I will make a purchase when I trust the new media to communicate information about the product |
| H2: When I am interested in buying a product on a new media platform, I go through the product information in detail |
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