Effect of New Media Communication on Consumer Behavior Based on Industrial Edge Cloud Deployment Algorithm

Table 2

Questionnaire reliability analysis data table.

Variable name	Name of issue	Factor loadings	Eigenvalue	KMO	Cumulative variance contribution	Bartlett
Perceived ease of use	1	0.821	2.147	0.622	64.031	0.000
	2	0.712
	3	0.645
Perceived usefulness	1	0.789	2.321	0.722	55.321	0.000
	2	0.786
	3	0.632
	4	0.712
Perceptual interactivity	1	0.717	2.489	0.621	61.054	0.000
	2	0.821
	3	0.751
	4	0.632
Perceptual novelty	1	0.745	2.532	0.711	62.781	0.000
	2	0.823
	3	0.667
Perceptual participatory	1	0.834	2.117	0.678	50.12	0.000
	2	0.721
	3	0.656
Perceived riskiness	1	0.852	2.187	0.617	70.123	0.000
	2	0.921
	3	0.756
Consumer wishes	1	0.765	2.421	0.651	76.478	0.000
	2	0.932
Consumer behavior	1	0.850	2.645	0.687	59.357	0.000
	2	0.762