Effect of New Media Communication on Consumer Behavior Based on Industrial Edge Cloud Deployment Algorithm

Table 3

Data table of correlation analysis between various factors of new media communication and consumers’ willingness.

		Perceived ease of use	Perceived usefulness	Perceived interactivity	Perceived novelty	Perceived engagement	Perceived riskiness	Perceived value
Consumer wishes	Pearson correlation
	Salience	0.011	0.000	0.017	0.046	0.053	0.052	0.000
	N	92	92	92	92	92	92	92

Note. indicates a significant correlation at the 0.05 level, and indicates a significant correlation at the 0.01 level.